Believing in a Dairy-free Future
Challenge
Cows are great. Cheese is great. But the process of getting from one to the other isn’t. It’s fraught with ethical and environmental complications. Enter a young French company creating lab-made, dairy-free cheese. Cheese that, nonetheless, tastes as though it’s from the pastures of Île-de-France.
They came to us with a specific ask: what to call their brand. We first immersed ourselves in the broader sustainable foods sector. And then, together, created a name (and personality). One that celebrates no longer having to choose between taste and conscience. Enter Standing Ovation.
What we did
Planning, Competitor Insights, Name development , Brand Identity, Website
UNE PETITE IDENTITÉ
Once we decided on the name, we developed a distinct tone of voice and the building blocks of a new brand identity. This formed the basis of their new website. And, as the company are still early on in their journey, allows Standing Ovation to use it more as they grow.
We demonstrated its versatility by illustrating how it could work across different touchpoints. From outdoor ads to Insta posts to team swag.
